Luca De Salvia - Direttore Creativo
Luca's stellar journey in fashion branding and advertising started in 2000 when he was hired by Tom Ford to ensure that a consistent tone of voice was used throughout all Yves Saint Laurent beauty advertising campaigns. These are some highlights of his career at Gucci group:
Responsible for Gucci Parfum’s entire marketing calendar which included advertising and packaging
Creation of Bottega Veneta's rebrand from scratch, including (corporate identity, packaging and look books art direction)
In 2004, in search of new challenges Luca created his own agency and very quickly he was responsible for Burberry's packaging, press packs, look books, invites and advertising. Albert and Mildred have also worked continuously for Nokia, where Luca helped them craft and refine their communication for their premium range of handsets. In 2007-2008 Albert & Mildred Studio refined Nokia’s global image library with Art Direction and Production of lifestyle photo shoots in London, Dubai, Mumbai and Nairobi to cover most markets, used in global advertising campaigns.
Luca has been brought in to work on the rebranding of Tanqueray No. TEN, the worlds most expensive and celebrated white spirit, by the Creative Director of Premium Brands at Diageo. A reassessment of the branding has led to repackaging, art direction of photography for advertising, product design and working on new concepts and collaborations with Milk & Honey and the Dorchester.
Luca is the new art director of the Graff magazine in 2009.
Albert & Mildred Studio’s client list reads like the who's who of some of London's most influential decision makers in the worlds of fashion, jewelry, beauty and media. Our strength lies in understanding our client’s audiences and drawing from our experience and network to craft visual messages that speak to their aspirations and desires.
Accademia Apulia has asked Luca De Salvia the following questions:
From Foggia to London. Why?
I have always loved England, and its contrast between the punk movement and the aristocracy. I've actually moved to London after living in Paris, Madrid and Chicago.
What is ‘Albert & Mildred Studio’?
It's an agency that works with corporate image, fashion and luxury goods - I am its founder and Creative Director.
Which has been the most gratifying moment to date?
Working with Mario Fortunato in the golden days when Italian culture in London was at its peak, something around 2000.
Which has been the most difficult and hoe w have you overcome it?
Now is a difficult moment, London is going through a depressed period which I am, hopefully, getting through it.
What is hope?
Barak Obama.
What do you miss most about Italy? What less?
Most: buffalo mozzarella.
Less: slack governance.
Which book will you pack for your next holiday?
'Fosca' by Iginio Ugo Tarchetti
Which film will you watch next?
Waltz with Bashir, directed by Ari Folman.
As you know, one of the objectives of the Accademia Apulia is to help youngsters benefit from an international work/study experience. We do this also by identifying role models that have been able to establish themselves overseas. What is your message for youngsters who are starting out?
Be humble, work hard, and know your place.
What is your next dream?
Make a short film, a love story between two men with a happy ending.
